Time Warner Cable
Inspiring the next generation to pursue careers in STEM.
The Challenge
Time Warner Cable (TWC) – the second largest cable operator in the country with over 50,000 employees and 11M customers – was looking to better define what it stood for in the community. Having recently separated from its parent company, TWC wanted to establish a unique philanthropic identity that would improve its reputation and increase social impact.
Our Solution
A strategy that reallocated the company’s philanthropic resources to a signature cause focus that aligned with TWC’s core competencies, resonated with customers, addressed a legitimate/current social need, and could be activated across all of TWC’s 30+ markets in 28 states. This focus came to life through Connect a Million Minds (CAMM), a five-year, $100M commitment to inspire the next generation of problem solvers by connecting them to hands-on STEM (science, technology, engineering and math) learning opportunities.
The Impact
CAMM was launched at a White House event and opened the door for TWC to become a founding partner of President Obama’s Educate to Innovate initiative. TWC achieved its 1,000,000 minds connected goal ahead of schedule, and over the course of five years, donated $161M via cash and in-kind contributions, supported 1,239 non-profit organizations and engaged 5,805 employee volunteers. CAMM received numerous industry awards, including the PR News' CSR Awards Hall of Fame.
